Johnny Lu: campaign breakdowns https://johnnylu.co/ Breakdowns of real campaigns Waterfall Growth runs for firms and schools, by Johnny Lu. en-us We kept the ads and rebuilt the back end: webinar 2, step by step https://johnnylu.co/webinar-2-back-end https://johnnylu.co/webinar-2-back-end Fri, 13 Nov 2026 14:00:00 GMT Six steps from opt-in to booked call for INSPIRATE's webinar 2, and two small fixes. INSPIRATE webinar 1: $2,286 in Meta ads, 211 parents, 12 booked calls https://johnnylu.co/inspirate-webinar-1 https://johnnylu.co/inspirate-webinar-1 Fri, 13 Nov 2026 13:00:00 GMT The five funnel steps, the number at each one, and where it leaked.