INSPIRATE webinar 1: $2,286 in Meta ads, 211 parents, 12 booked calls

• $2,286Meta ads
• 211registered
• 93live
• 12booked calls

Final numbers for INSPIRATE Consulting's webinar 1. About $11 per registrant, and about 44% of registrants showed up live.

The situation

INSPIRATE Consulting is a college admissions firm. They wanted consult calls from parents, and one live webinar to get them.

What we built

• The ads. 38 ads cut from one recording session, launched through the Meta Marketing API.
• A registration page. One promise and a countdown.
• Reminders. Email and SMS reminders, plus voice-note reminders, and follow-up after the session.

The funnel, step by step

1. Meta ads: $2,286 spent. The hooks that opened with a hard number won.
2. Opt-in page: 211 parents registered, about $10.83 each.
3. CRM and reminders: a webhook into email and SMS.
4. Live session: 93 showed up, about 44%.
5. Booked calls: 12.

Where it leaked

Steps 1 to 4 did their job. The leak was the step after the webinar: a room full of warm parents, and not enough of them made it onto a consult call.

What we'd do again, and what we changed

The ad engine, unchanged. For webinar 2 we kept the ads and rebuilt everything after the live session:

1. A booking page with a 4-question application
2. A bonus that expires 48 hours after the webinar
3. Replay tracking at 10, 25, 50, 75 and 100%
4. One value-first email per attendee

Webinar 2's numbers go up next to these when it's done.