$2,286 in Meta ads, 211 parents, 12 booked calls
A live webinar for a college admissions firm, start to finish: the ads, the five funnel steps with the number at each one, and the step where it leaked.
- $2,286 ads
- 211 registered
- 93 live
- 12 booked
Campaign breakdowns
Real campaigns. Numbers included.
I'm Johnny Lu, co-founder of Waterfall Growth. These are breakdowns of the campaigns we run for firms and schools: what we built, what it cost, and where it leaked.
By Johnny Lu
We kept the ads. We rebuilt the back end.
Every step between the ad and a booked call for webinar 2, plus the two small fixes that save the most pain.
- 6 steps
- 4-question application
- 48-hour bonus
Who writes this
Meet Johnny
I co-founded Waterfall Growth with Aayan Rehman. We turn free events into booked consults for estate planning firms, admissions consultants and schools.
Before that I started AJ Scales and interned in marketing at RE/MAX. The full story is on my personal site.